Friday 13 January 2012

New Video blasts boost booking 200%

We have just published another video blast for Marigot Bay in St. Lucia for . Unlike the previous video, which focused mainly on the Marigot Beach Hotel, this one is featuring the destination of St. Lucia.

We are publishing a separate blog that describes the success of this campaign, explains what we did and why and offers some insights as to why this technique we call SocialIndexEngine works.

It certainly did work. The hotel bookings increased by 200% over the previous year. Not only that, their Page Rank (PR) went up from 3 to 4. PR is a Google measure of the site’s relevance. The higher, the better. has a rank of 6. Expedia is 8 by comparison. Small hotel websites rarely get higher than 3 and to increase rank is very difficult.

More about the tecnology and marketing strategy see video below

The system we use is a new set of integrated technology and strategies that we have perfected in late 2011 and are launching now in 2012. It involves using our own e-commerce systems to blast out travel content and promos to social media and 100s of travel sites. We are building an elaborate array of our own sites such as and working with established travel portals, shopping sites and social media (posting offers and bookings to Facebook).

A large part of our success is now based on strategic use of social media, using it as a platform for marketing and also building sales funnels into services like Facebook. 

For more on this, please make sure that you subscribe to our blog at
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The next blog is going to be very helpful. Not only will we tell you why this campaign succeeded, but we will also tell you why traditional SEO is dead. That’s right: SEO is DEAD. The old techniques do not work and we will document why.

Just subscribe to our blog at to be sure you get this.

The video is being blasted out to video sites and it is featured on the video channel . It is also being blasted out to the social networks and made available for the Marigot Beach Hotel to post on their own website.

The video promotes Marigot Bay as one of the most picturesque bays in the Caribbean and one of the most exotic coves in the world. It is nestled in the west, in a secluded section of St. Lucia that is surrounded on three sides by steep hills covered in tropical rainforest. This historic Bay has been a refuge to ships, pirates and adventurers for centuries.

To get to the Marigot Beach Club Hotel, you take a short ferry ride in local pirogue-style boat. It is a wonderful way to start a holiday: your first dip into the Caribbean Sea in a local boat as you drift across the bay to the soft white sand beach where you step off and into the Marigot Beach Club Hotel.
Guests staying in the Marigot Bay area will be delighted by the beautiful landscape, made complete by the variety of flora and fauna on the island. Travellers can book a tour with the hotel to see St. Lucia’s natural attractions. These include native animals - birds, reptiles and other creature that have made this exotic island their home.

Guests can also visit the many scenic places for on activity-based tours, such as hiking on rainforest trails, taking an off-road jeep ride, or sailing in the bay.

Sailing in the Marigot Bay is quite popular, as it is an exceptionally relaxing experience. It provides great photo opportunities, and you also get to rub shoulders with other international travellers who may just be in the night, or for the weekend, on their way to or from the other Caribbean islands.

Organized scuba diving trips, as well as scuba classes by certified professionals, also enhance the trip for those more active travellers.

For the full article, see our hub at

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