The OTA Billboard Effect is dying - MARKHAT.COM

It is a bit of sharp U turn as we have always believed it pays to be listed on OTA. Now it seems not so much so!

At least that the result of the latest study sponsored by the American Hotel and Lodging Association.

But there is more to it than meets the eye.



The study is skewed to big chains and it does not take account of the rapid growth in direct booking by the rising XYZ generations. Get all details and analysis on Marketing Hotels and Tourism:

http://markhat.com/the-ota-billboard-effect-is-dying