Bookings.com says it is The Cheapest Paid Marketing for Hotels

Bookings.com Daren Huston on Direct Bookings vs OTAS says that Booking.com is the cheapest way for hotel to reach their markets.

As he puts in “First of all, we always pride ourselves on being the cheapest way to do your marketing. If you ask any owner, or any hotel, why they’re all on Booking.com, when they can all leave tomorrow, the reason is, it’s the cheapest way to do paid marketing.”

Just as importantly he  talk openly about the need for hotel to balance direct bookings vs distribution via OTAs


http://markhat.com/booking-com-darren-huston-on-direct-bookings-vs-otas/

How to Target Direct Booking Travellers - MARKHAT.COM

In the blog we look at How to Target Direct Booking Travellers at a time when travel shoppers are moving away from OTAs booking more with hotel websites.
http://markhat.com/how-to-target-direct-booking-travelers/