Digital Media Chapter 3 Content Marketing essentials

Chapter 3 and 4 of the book Digital Media marketing for Hotels and Tourism explains the essential of content marketing. It shows you how to build your brand with strategic content that is valuable and authoritative. It explains techniques like Silos and warns you off using Private Bog Networks (PBNS).

It demonstrates how to use video in content marketing and why you must. Also inceded are option and services for Presss Releases, guest Post and Featured articles. All are possible and Digital Media show you how to get your hotel or tourism business featured on Travel Weekly, Forbes Magazine, Hufington Post, CNN and INC.

Case Study Marketing with Teaser Videos and your Social Index Engine

How to Use Teaser videos to promote your business. This tourism case study shows how to stage videos, press releases, webpage and rich content with a network of social sites
SocialIndexEngine Case study on Using Teaser Videos/

Here is an Example of a Teaser Video.


Marketing Tourism With Horse Whispers Teaser Video

The case study covers 8 areas: The Videos. In this SIE explains how to layer teaser videos and create niche specific presentations. The videos are coupled to main landing pages. They are syndicated via Press Releases and distributed through social networks and content marketing. The study shows how that is integrated with rich content magazines and photo slide shows. get Full details - See the SIE Case Study >>>

In the next series SIE will analyze the results and conversion of the sales funnel. Sales funnels are not well used in tourism and this explanation promises to be very revealing!.

NOTE - the video is an example of a teaser video used by The Barbados Tourism Encyclopedia. The explanation and details concerning PR strategies, the anouncement networks, how to layer videos and content will be covered in a future Explainer Video about the this case of video marketing.