How Content Marketing Creates Top Brand Positioning

Content Marketing with Articles

This blog is about how articles can get you to the top of Google, especially if it’s done in conjunction with video blogging and the full social media indexing.

Social media is about conversation publishing: making comments in blogs, articles, videos, tweets and to web properties, about telling people something which is of interest to them and sharing your knowledge and experience.

The best way to describe this is to take you to an example. We were commissioned to build an eCommerce marketing platform for Dominica and to integrate that with the official Dominica website. We built the Bookings Dominica Central Reservation System. We created about 50 pages of information and wrote a major article: a Travelogue. From this we built several videos, articles, a magazine, bookmarks, tweets and press releases.

We then published the articles and videos. Articles must be unique; otherwise you might get ignored by Google and in some cases slapped. But videos can be populated over the net. We published the videos to our network of sites such as adventure travel destinations, romantic holiday destinations and many others.

We also used our eCommerce engine as a publishing system for travel products, specials, promos and packages. This is very effective way of advertising a car rental, package, room, holiday experience, etc. arcRes will publish these to our own portals, on the destination portals, the suppliers' own websites and hundreds - or thousands, in some cases - of affiliate sites.

We build magazines, another way to get good quality content into high quality sites, and create footprints on the internet. We’re doing this for entertainment, for education, to publicize, and most importantly to get links back to our sites and clients' sites. Google counts links; they see and rank this activity because it is useful quality content on quality sites.

The name of the game is to publish and market your brand in the best possible places, ones with high relevancy to the content and which are highly regarded by Google.

We then turn around and market those same places that are carrying your brand. It sounds like a lot of work and it is. That’s the subject of our next video, which you can get by just subscribing to our YouTube channel, Social4Travel1:

I’d like just to share with you the results of this particular program for Dominica. The website that we’re promoting primarily was the BookingsDominica.com website. We gained a PR4, a page rank of four, in just under a year. This is good; by contrast, the Dominica Authority Sites have a PR of 6, but they have been in business for many years and have a significant budget and network of links.

We had 500,000 Unique Visitors in that year, 30,000 linked directly to the Hotel Members' Websites. We will create a video detailing this shortly, which will be available to anyone who subscribes to our Social4Travel1 YouTube channel.

Article Marketing is a major component of AXSES SocialIndexEngine.com
The Complete "Done for You" Social Media Management and Brand Marketing Program  that Drives Direct Bookings to your Website on Autopiulot.

We will be sharing a whole library of HOW TO Market Travel videos. To find out more or to see the next articles, all you need to do is subscribe to our video channel, which is YouTube.com/user/social4travel1, click on “subscribe” and you will then get notified of any new videos that we produce about how to market travel, hotels and toward some destinations.

If you would also like to subscribe to our Social4Travel newsletter, just enter your email on http://social4travel.com; you’ll also be able to access white papers, reports, PDFs and information on how to market your travel business.

LINKS - Video Blogging

Dominica Video Example

Hotel Smartphone website brings more bookings than Apps

AXSES Smartphone Hotel and Tourism Marketing Strategy

This blog is a little out of step with the way we do things. First, we are sharing our Smartphone Marketing strategy while the mobile products we discuss are being developed. It's perhaps brave, perhaps naive, perhaps foolish, but we have a solution that is dynamite and right for the market. While developers are rushing to build apps, the fact is that only 1/5 of traveler users are using apps. Travelers prefer to use the web. "While about a third of Smartphone owners use their devices for travel-related activities, only one-fifth of all Smartphone owners have installed travel apps on their devices." ReadWriteWeb based on Smartphone Intelligence survey by  Compete.com. 


The smart website solution is very affordable and aimed directly at where the smartphone market is now and where we see it evolving.

Over the last 15 years, AXSES has been  a leader in tourism development with many first to market products, like http://Realholidays.com dynamic package and matchmaking for hotels and travelers. AXSES created http://Bookable-maps. Commended by Google, Bookable-ads.com,  is a first in merging advertising and bookings, making adds more effective and dramatically increasing the travelers' time on the site and their click rate. We were first with our  direct bookings application for facebook, allowing small and mid-size hotels, car rentals and tourism suppliers to load and manage their info directly into Facebook using arcRes Publishing.

You will note from our last blog that we feel hotel and tourism operators need to move quickly to make their information and marketing efforts Smartphone-ready.  But we are not proposing that they have to develop new websites or smartphone apps. What we propose is to treat this market just as we do Facebook add-ons. We are now enhancing arcRes publishing, adding a Mobile Module for smartphones.

What this means is that we create a standard way for information to be loaded, stored and managed for websites, for Smartphone applications, Web 2.0 applications, like Facebook, and for Web marketing.

For clients already using arcRes as a booking engine or a marketing system, getting onto Smartphone is just a few clicks away.

For hotels and tourism operators not already using acrRes, there is no better time to sign up and get Smartphone mobile. For tourism suppliers who  have a booking engine, arcRes will step through a setup and publish the Smartphone website and  marketing system. arcRes is the complete publishing system for website information, booking engines, Facebook pages, special promotions, collaborative marketing, packaging and marketing.

See the video as an example of what we mean.



What does it mean to tourism operators, hotels, car rentals, restaurants, tours and local attractions?:

For arcRes clients, there is no fee to create the mobile website as they will already have the content is arcRes and just need to tweak it. We will host the smartphone website and bookings for 25$ per month. For non-arcRes users, there is small cost to set up and hoist the new smartphone website.

No bad, considering the size of the market. For More on AXSES arcRes, see arcRes: the Complete Tourism Platform at http://tourism-marketing-platform.com | For More on AXSES Smartphone Travel marketing applications, see http://SmartphoneTravelApps.com

 Final word on Apps vs. Smart websites

I don't believe the industry will put up with this idea that every  Smartphone must have its own app. That worked when there was only iPhone. With Android, the game has changed. Their are over 40 manufacturers and the pace of innovation and new products in unprecedented. Check out the latest Motorola Droidx 4.3 inch display . Apple is already falling behind. Open your technology and do the proper job. You are about to repeat your past when you could embrace much more. Be open; you have so much to give!

 "61.6 million Smartphones were sold in the second quarter of 2010, as compared to just over 40 million in 2009, with the biggest change coming in operating systems. Android overtook Apple's iOS for the number three spot worldwide and passed Research In Motion's operating system to take the number one spot in the U.S" Garner .

More like this: see our Hubpage apps vs websites- whats the difference
Check our research pages at http://research.SmartphoneTraveller.com

Coming soon - Tools to build your App or Website | The demise of the App