SeekingAlpha, LN Investors looks at the rise and pitfalls facing TripAdvisor from an investment and financial point of view. It suggest that while TripAdvisor may be a more attractive stock than its direct competitors, their are problems ahead! http://markhat.com/tripadvisor-strategy-on-shaky-ground/
Its move into the one stop booking business is being met and well be met with growing competion and already its margins are falling!
TripAdvisor Mobile Strategy: Forget Ads On Those Tiny Screens, Instead Optimize For Clicks And Commissions - Forbes.
Its an interesting and maybe accurate insight!.
We concur, even on the desktops travelers and not clicking on banners, ads or and even links as they used to. They want more value, they want help in making a decision and seeing a clear view of the option.
Like the new breed of VisualBookingsTechnology.com
The new VBT offers a more personalized view of options- They are behaviors responsive and intellegent systems that present rooms and properties that match users interests.
