How to Target Direct Booking Travellers - MARKHAT.COM

In the blog we look at How to Target Direct Booking Travellers at a time when travel shoppers are moving away from OTAs booking more with hotel websites.
http://markhat.com/how-to-target-direct-booking-travelers/

Mellennials Strike Another Blow to OTAs - MARKHAT.COM

Travel shoppers are going directly to hotel websites to both research and book travel. Only 58 percent obtained travel information from an OTA during the past year, down significantly from the 84 percent in 2014. Only 13% of travelers who regularly seek information from an OTA book their reservations on OTA sites, down from 36 percent just one year ago.
http://markhat.com/mellennials-strike-another-blow-to-otas/

Jeff Bullas Charts Shocking Stats on Social Influencers - MARKHAT.COM

Jeff Bullas' roundup of latest stats and research reveals shocking news on Social Influencers: Like Google is way down the list as a buying influencer but blogs are near the top.
http://markhat.com/research-reveals-surprising-news-on-social-influencers

Twitter Struggles with Sagging Growth - MARKHAT.COM

This blog, in the ongoing saga of #TwitterStayingAlive, reviews what Twitter is doing to stay in the game and looks at the effect of its strategies and at its options.

http://markhat.com/twitter-struggles-with-sagging-growth/

To add to the fire or to damp some flames look at this graph from a blog by Jeff Bullas.


What this means is that twiiter is a top platform where influencers post their comments and alerts. If people who are considered top influencers use it to share their message, it cant be that bad! More from Jeff Bullus see Shocking Facts on Social Media Influences

Travel Bookers Shift to Brand Sites -eMarketing - MARKHAT.COM

New Phocuswright study confirms that Travel Bookers Shift to Brand Sites and away from OTAs
http://markhat.com/travel-bookers-shift-to-brand-sites-from-otas-emarketing

In this article MarkHat.com looks at the trends and offers tips and free reports on power marketing strategies that will help hotels provide effective systems for travel bookers.

Youtube


This video is the first in the series of 17 videos in the upcoming series on Power marketing. Here Diego outlines why and how power marketing works. In the series he delves deep into common marketing mistakes that we all make and how to fix them.

It covers remarkably simple and effective strategies for website design that engages and converts more bookings.




Power Marketing Secrets - The Series begins

More Choice Lowers Conversion - MARKHAT.COM

Psychologists Sheena Iyengar and Mark Lepper, prove that less ican be more when shopping choices and bookings conversion. In the famous research they illusrate howconsumers bought more when thy had lesschoices.

“With 24 flavors, 60% of the store’s customers stopped to taste test and 3% of the tasters bought jam. With six flavors, 40% of the store’s customers stopped to taste test, but 30% of those tasters bought jam. Customers were ten times more likely to buy when offered less flavors.” shows how consumers are 10 times more likely to buy when offered less choice. Blog offers 5 key things that hotels should make now!

http://markhat.com/more-choice-lowers-conversion

This articles looks at the findings and offer 5 constructive tip that will optimize booking and increase the preformace of hotel and tourism websites as sales funnels.