Not only has TripAdvisor Changed Vacation Planning it has started a move that might just replace a lot of super hyped advertising and certainly influence the future of hotel and tourism advertising itself.
http://marketinghotelsandtourism.com/how-tripadvisor-changed-vacation-planning-the-washington-post/
This article is an in depth look inside of TripAdvisor and its corporate culture, its obstacles and successes. We learn insights on its issue with fraudulent reviews and its mission to offer real and honest reviews that have changed they way we plan our travel.
Also see previous blog on Advertising
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