In the digital age your footprint as they say is Ubiquitous! That means all your effort before you change the name is everywhere on the net, if you have done anything at all your press releases and blogs and video will be indexed linking back to your old brand. Re-Branding in the Digital Age looks at how to change a brand name while preserving your search engine rank and SEO. It ca be a nightmare if not done right!
http://marketinghotelsandtourism.com/re-branding-in-the-digital-age/
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