Social Media Marketing for Travel & Tourism

AXSES launches Social Media Marketing for Travel

http://SocialMarketing4travel.com

A complete system of services and technology for hotels and tourism companies.

What is Social For Travel

AXSES has been a leader in Social Media for Travel over the last several years. We were the first company to develop a booking and marketing system, for Facebook. When we went to the market with this product in 2008, it was considered a technology without a market. Our Search Engine Optimisation consultants said they could not help us market the product because there was no demand for it. That proved to be very wrong, and we took pride in helping small hotels, car rental companies and tourism operators in Barbados to be the first in the world to add bookings and marketing to their Facebook pages.see arcRes Facebook links at end of page

Since then, we have upgraded the application a couple of time. It now creates a Reservations Page automatically as it loads and manages brand content right onto the page. It is integrated with our arcRes V5 upgrade that effectively displays and markets all brand products.

More Breakthrough apps for Facebook on the way

We recently launched another addition to arcRes for Facebook that helps tourism suppliers automate posts and build a larger Fan base. This is a great help to hotels and tourism companies who are finding it difficult to manage posts and engage fans. So we will be offering a solution and a service to do it for them.see http://www.youtube.com/watch?v=QD6nXZcTYKI

AXSES’ leadership in Social Media for Travel was recognized by the New York Times, who interviewed us for their article on Social technology in Travel and featured AXSES in their report.

Social Marketing for Travel Goes Beyond Facebook

But Social Marketing for travel extends far beyond Facebook. Over the last year we have been putting all the pieces in place, integrating our travel technology with proven techniques in Social Media Marketing and Social Networking. The result is a new service in Social Media with a focus on travel described as SocialMarketing4Travel. It incorporates videos, mobile, bookmarks, podcasts, articles, blogs, Twitter and other social sites like LinkedIn. It is geared to the new media landscape which we discuss in our hubs pages on the future of social media for hotels and tourism marketing.

The full service is a combination of the very best marketing gurus’ techniques and strategies, with our own focus on marketing travel and tourism. We have not just studied the gurus; we have subscribed to their training and partnered with them to provide a unique set of travel-focused social media services, technology and products.

Building with the Best from the Best

Our gurus include the best of the best: Jeff Johnson, the man who consistently wins all affiliate contests and has built an empire on Internet Marketing. Mike Koenings, founder of Main Street Marketing & Trafic Geyser and a Video Marketing genius. Jeff Walker of Product Launch Formula. Don Crowther of Social Profit Formula, who has worked with Fortune 500 companies and small business, helping them use the media to their best advantage, and is making it work. There are others, like Howie Schwatrz of Black Hat fame, who are going main stream with cutting edge techniques that might, in some cases, still be too close to the wind for us. He is one of the most knowledgeable gurus on Google’s latest moves, so we follow him and we have tested many of his system and products.

Strategies for Tourism Businesses who want results beyond advice

We are going to share our strategies and our new technology over the next several months. We will introduce our own breakthroughs and new travel marketing products for social media and beyond.

For example, we will be offering a social indexing package (Social Index Engine) with article blogging and video marketing FREE to all clients who purchase 3 arcRes products (i) in 2010. This is a winning formula: you can choose to get an arcRes Mobile Website, an arcRes Facebook Reservation page and arcRes Specials Marketing for just 150$ one-time and 75$ monthly. In addition, we do a complete analysis or your social footprint, your target market and brand position and engineer your social index strategy. Then, we implement it.

We do all the work; we do the articles, the video blogging, create your niche profiles and post them out to 100s of sites. No one else has this combination of the technology and systems together tied together with knowledge and expertise of social media marketing for travel

Proudly Grass Roots

Even before it is officially launched, we have enquiries every day from across the globe. Tourism companies are looking at how to use social media, video blogging and even the largest companies are outsourcing social media management.

We are very proud of our client-driven initiative, that are featured in the New York Times and that have a global reach. Thanks to our loyal customers who have helped us formulate and perfect our services we continue to role out leading marketing and services for tourism.

Subscribe to Social4Travel.com for our Complimentary "How To" Videos
Be sure to subscribe to SocialMarketing4Travel.com to get the latest free reports on video and on everything Social 4 Travel.

- What is article Bloging for travel and how to use content to build your market

- What is video blogging for travel and how to use videos to publish to 100s of sites

- 10 top strategies for creating travel videos quickly and at low cost

- What are bookmarks and how best to use them

- How to make twitter work for you

‘- Google +1 and Travel

- Making Facebook work for travel

- 10 top things you should do with Facebook for Travel

- How to use linkedIn for Travel

- Your Social Index and how you create it?

- Mobile Travel: Latest research, facts and case studies

- The Social Media Platform

Resource

Clay Shirky - How Facebook and Twitter can make History

Signup for arcRes Facebook
Bookings app http://facebook.arcres.biz
arcRes Fan Page Posts - Special Offers 
http://TourismMarketingPlatform.com

Can Google+1 Stop Facebook's Dramatic Rise?

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Will Google's new Social Media Google +1, an optional browser extension, be a contender against the rise of Facebook as the world's most visited site? If not, will it matter to Google, and why is Google working so hard to be a player in the Social Media and failing so often (buzz, friends connect, wave, etc.)?

The chart here shows the latest trends in searches for Google, Facebook, and YouTube; Facebook has surpassed all, and is climbing above all at an accelerated pace. 

As holiday buyers look to friends and friends of friends for advice and suggestions on travel, destinations, hotels and holiday activities, many are choosing to seek out information on Facebook hotel pages, Facebook groups and Facebook friends reviews. This "social trend" continues to influence how people buy travel, how they research holiday options and how they choose destinations, hotels and vacation activities. It is influencing where they go, how they get there and what they do.
 
Google must be contemplating the future of search, as social site like Facebook and their "word of mouth appeal", make inroads on search. Some say search has become dysfunctional, offering too many unspecific links to promotional pages. The results are often designed to sell affiliate marketing products like cell phones, Smartphones, Amazon books and gadgets. Marketers have become experts at mastering Google results with crafted articles and Search Engine Optimised (SEO) web pages, promoting products and services associated with the top keywords and phrases being searched.

Search for "Adventure Travel Destinations"; you will get 16 million results. Those on the first page are Google's top picks, but are they right for you? Perhaps our site http://Adventure-Travel-Destinations.com is what you are looking for, but if it is not ranked by Google, you will not see it. 80% of searches look only at page 1 results and the competition for getting on page one is daunting to small hotels and tourism marketers.

A goal of search is to provide a single "right" answer to any question. The right answer is one that is tailored to you. But who knows what you mean when you search for "adventure travel"? The concept of adventure is entirely personal. To many, it is a challenging physical endeavor, like climbing a mountain; to others, it is a cultural exchange, and to some, it is exploring nature. At times, it is different things to the same person because there are, in fact, many "yous". We are complex beings and our needs change in time, by occasion and by circumstance. The point is that the software algorithms of a search engine are not the best judge of what "we" want and many are turning to Social Media, in search for more meaning.


The merger of Social Media and Search is on the horizon, with Bing and Facebook leading the effort. Google, pondering its options, has moved quickly to fill the gaps by including social media in its results and evaluating social footprints. It leads in mobile search and sees the Smartphone and social media merging into a permanent new business sector. Smartphones make connection social, instant, pertinent and more permanent, creating new opportunities for e-commerce, dialogue and service. See  How Travellers use Smartphones.

Smartphones searching the web are expected to outpace all searches from laptops and desktops within the next few years. This is why Google has made Mobile its number one strategy.  Mobile is the new Social arena and Google +1 might just tie it together in the internet browser. Google +1 may succeed where Google previously failed because it combines Google strengths in search, mobile & cloud computing. This could well be the new social universe. The task for Google is to get consumers to accept its new technology and its browser.  

The future for travel marketing is going to be more mobile, more social and more connected. Google has not been good at creating a social platform, but it just might succeed in creating the new social universe where connection transcends platform.

For now, Facebook continues to grow as a travel and tourism marketing platform, with applications that allow hotels, tourism companies and holiday destinations to load, manage and market their brands and products on their Facebook pages. Facebook Fans are booking holidays on hotel and tourism Facebook pages where marketing is understated, connections are personal and loyalty is rewarded. 

Load your travel brand and bookings on Facebook now: arcRes Publishing - Facebook Trial

New Travel Marketing Platform for Hotels & Tourism

AXSES Travel Marketing and Bookings Platform launched.

we have published a 16 page color brochure to outline this unique travel marketing, bookings and publishing solution. This new arcRes tourism platform combines technology, services, automation tools, distribution services and application software for hotels and tourism operator, travel destinations, tourism association, chains and affiliate marketing.

Publish your travel products and travel bookings to mobile smartphone, social sites, facebook, google shopping and hundreds of travel sites.


AXSES arcRes Travel Platform Features
arcRes travel platformAXSES arcRes is a powerful travel marketing platform
It can be used for hotels, villas, condos, apartments, car rentals, tourism activities and destinations.

arcRes is a booking engine and a central reservation system
The booking engine comes with easy to install travel booking & shopping widgets for any website. The central reservation system can be a simple widget or a full destination website.

arcRes is a travel publishing system
Rates, specials, packages and destination content in arcRes can be published to channels such as mobile phones, social media and travel portals. Special promotions may be sent directly to travelers via email, RSS and special purpose applications developed by AXSES.

arcRes help you to organise, manage and market your travel business