Neurological Science Reticular Activating System & Triggers

Another great video in the Power Marketing Strategies series. This delves into brain waves,  motivators and how to get attention when clients are dealing with overwhelm!
http://markhat.com/neurological-science-reticular-activating-system-triggers

YouTube Video of Sonic Branding - How Music Powers Brands

The new ebook THE BRAND AND THE BAND is an insightful and lively guide to the new wave of sonic branding. http://thebrandandtheband.com. The book explores how the music industry can help business build more powerful engagement and authentic brands.

In this video, author Laura Montarroso Daher is inviting interested parties to register for the book and immediately get the membership bonuses including the Newsletter and resources of videos, case studies and how to guides.The membership bonus and resources will appeal to music industry professional, artist, company executives, brand marketers and musicians.



On Youtube: Sonic Branding
- How the music industry helps business build engaging and authentic brands



According to latest research Music appears to "activate more parts of the brain than any other stimulus" (... Alive Inside).

It's not a new phenomenon,  sound and music has been influencing us for years. It is used in travel and tourism in just about every promotional video, but sonic branding is taking it to new levels of engagement and purpose.

Just as Coke did with its signature tune that all started with the line: "I'd Like to Buy the World a Coke" writed by Bill Backer on a napkin at the airport.  The song and music that it became offered a positive message of hope and love, sung by a multicultural collection of teenagers on the top of a hill.

"Buy the World a Coke" repeated "It's the real thing" as Coca-Cola's marketing theme at the time. Ad man Bill Backer wrote the commercial that became the song and advertising legend Harvey Gabor, directed the 1971 commercial, “Hilltop”.  The song was the work of Billy Davises, Senior Vice-President and Music Director of McCann Erickson. Davies also wrote "Things Go Better With Coke" and "Country Sunshine" for Coca-Cola and "If You've Got the Time" for Miller Beer. As Laura says "Music and Brands go hand in hand, like "The Brand and the Band".

Technology too is playing a huge part in how music is used, distributed and actualized.  Coke moved forward with its vision making it possible for individuals to really "Buy the world a coke" in a project with Google, its advertisers, artists and creative people. The ad was re-imagined with technology gurus at Google and the results was a specially-developed vending machines where one can actually buy the world a Coke using Google’s advertising platform connected to the machines. "Users can record a message and send it with a Coca-Cola to connect with someone on the other side of the world."

Sounds exciting? Well it is and the book "The Band and the Brand" is a great start to understand the possibilities of sonic branding for companies, artists, advertising and the music industry. See the video and register for the book and the book buyer bonuses and membership to Charting Music and Branding.

To Register for the book now go to http://thebrandandtheband.com
 The Book covers marketing, sonic branding and the music industry. 

-It is a guide and introduction to all parts on the new music branding business including the latest science on marketing in the digital age.
- It includes information on sonic branding companies, examples and case studies, opportunities and jobs as well as pitfalls and difficulties.
-It is for artist, musicians, music industry managers and professionals, marketers and businesses of all sizes.

Key Psychological Triggers That Get More Sales - SocialTriggers

Driving travelshoppers to Book is an Art & Science. SocialTriggers looks at the psychology behind the key Psychological Triggers that Get More Sales.
http://markhat.com/5-psychological-triggers-that-get-more-sales

Also related - neurological science & the reticular in sales and marketing

How to Re-Brand and Not Loose Your Search Rank

In the digital age your footprint as they say is Ubiquitous! That means all your effort before you change the name is everywhere on the net, if you have done anything at all your press releases and blogs and video will be indexed linking back to your old brand.  Re-Branding in the Digital Age looks at how to change a brand name while preserving your search engine rank and  SEO. It ca be a nightmare if not done right!
http://marketinghotelsandtourism.com/re-branding-in-the-digital-age/

Online Travel Sites Battle For Share But account for only 16% of USA market- Investors.com - MARKHAT.COM

While OTAs Account for Only 16% of USA Travel Market, they are in a fierce battle for domination with Expedia and Priceline taking 74% of the US Online Travel market.

http://marketinghotelsandtourism.com/otas-account-for-only-16percent-of-usa-travel-market/

Implication on How TripAdvisor is Changing Travel & Advertising

Not only has TripAdvisor Changed Vacation Planning it has started a move that might just replace a lot of super hyped advertising and certainly influence the future of hotel and tourism advertising itself.

http://marketinghotelsandtourism.com/how-tripadvisor-changed-vacation-planning-the-washington-post/

This article is an in depth look inside of TripAdvisor and its corporate culture, its obstacles and successes.  We learn insights on its issue with fraudulent reviews and its mission to offer real and honest reviews that have changed they way we plan our travel.

Also see previous blog on Advertising

How Facebook Native Video is Engaging Brands - MARKHAT.COM

Facebook Native Video takes on Youtube but the path is not at all clear and views are skewed by autoplay
http://marketinghotelsandtourism.com/how-facebook-native-video-is-engaging-brands