World Heritage Tourism Opportunities for Travel

Barbados is in the process of  figuring out how it can take best advantage of its new UNESCO World Heritage Status. The Barbados Tourism Encyclopedia has moved ahead with a significant commitment to promoting Barbados holidays, with the island as a top World Heritage Tourism Destination. 


We have created several webpages and are upgrading many. We have produced several videos and have more planned.




http://www.youtube.com/watch?v=dc2l3Z6l99E

We are writing blogs, articles, magazines and have published several press releases. The last release had an enormous distribution of 160,000 impressions. This attests to the fact that World Heritage Tourism is a Hot travel subject. So let me share some insights.

Observations On World Heritage Tourism

The World Heritage initiative of UNESCO is resonating across all academic, political and cultural groups. The reason why the PR was so viral is precisely because it is a HOT subject, with a lot of media interest. 

It is up to all in Barbados to make the most of the recent UNESCO designation in this regard. It is one of only four Caribbean Islands to be so honoured. Professor Henry Frazer has some simple recommendations that will help all in hospitality to gain by embracing heritage tourism.

As you will see we have a significant campaign to position Barbados Holidays, Travel and Tourism "Top of Mind" for those interested in heritage.

Heritage Tourism Can Change The World

UNESCO’s World Heritage program has as its premise the goal of creating lasting peace. Adding a tourism component opens this foundation to the world: To regions, political parties, hospitality suppliers, travelers and the general public. In tourism we all can play a part in bridging understanding and sharing heritage. Rejoice in what is good and learn from what is not. Peace through understanding and sharing.

Heritage Tourism- The Opportunity

"Senator Professor Emeritus Henry Fraser, speaking on the topic ‘Generating Business from the World Heritage Site – Historic Bridgetown and its Garrison’, at one of the sessions of Foromic XV yesterday morning, noted that World Heritage sites have dramatically enhanced the profile of every destination so inscribed, resulting in rapid expansion in terms of tourism. In fact, he said that research has shown that visitors interested in heritage spend more money than the average sun seeking tourists. Professor Fraser noted that world tourism activities generate some US$4 trillion every year and he said that the Caribbean can receive much more of that largess if we take advantage of the World Heritage statuses that have been bestowed on us". Barbados Advocate 10/2/2012

Frazer also suggested that hotel websites and the country’s marketing materials, should show our heritage and that we must not fail to take advantage of the "golden gift of World Heritage status".

What we are doing about Barbados Heritage Tourism

We have gained a top ranking in search results for the terms we targeted, no mean feat, as authority sites have been entrenched in the top position for years. There are over 60 million pages vying for this top position, but we have positioned our network and Barbados.org as authority sites and build on this with new initiatives:

Heritage Magazine

We offer all the opportunity to be part of an ongoing marketing effort with this publication. We can also produce custom publications for destinations, hotels and businesses  more click here

Heritage Tourism Videos

We will pleased to discuss your video marketing needs with you.

Publishing

Opportunities exist for hotels and activities to advertise in this collateral
Our World Heritage Social Network (WHT). We are building a powerful WHT network with a dedicated team of professionals who understand what we are doing and will help in spreading the word and creating the buzz.

Contacts

TravelersInsights Publishing and Marketing
PO BOX 16B, Baslen House, Kingston Terrace
Bridgetown, St. Michael, Barbados, BB11090
1 246 429 2653 
Talk to Kathy Lynn Ward or Ian Clayton 
worldheritage (at) travelersinsights.com

The Future of Search & The Knowledge Graph

The Knowledge Graph

The knowledge graph is what G is calling the future of search. It's a fundamental shift in the thinking of what people are looking for. Search engines have for some time focused on delivering one unique result for every single person. To do that requires knowledge of the person searching and this is part of what we at Axses called the Social Index, and what Google is now calling the Knowledge Graph.This could perhaps best be described as a Knowledge Network, because knowledge is derived from several categories of information that are interrelated.

It ,however, far more complex that that. G has figured out that one answer is actually not enough.  In their example they show a search for Leonardo da Vinci. Now instead of a long list of sites you get a row of images across the top depicting an understanding of this subject. His paintings are, for example, displayed across the top of the page in a single row left to right. 

Beneath  that you will find another row showing what other questions people ask, like who are the Renaissance painters.

This changes the way we must market.  We now have to influence this knowledge graph, or database of understanding, by providing not just a keyword or a name but a set of knowledge in a format, and with enough authority that it will get indexed. 

That knowledge must be available in the right places. Not 5,000 backlinks in some unheard of websites. In social indexing we aim to create deep knowledge and get it into authoritative sources in quality formats like video, magazines, represented by trusted sites, and known and respected media - authors, bloggers and information resources. Marketing is going to be conducted more by knowledge engineering. People will be able to access what they want in a very tailored and easily accessible way, at their finger tips. Traditional marketing is being superseded by the presence of knowledge networks. Some of the traditional methods will be embedded in the delivery of information along with the opportunity to buy.

knowledge graph. 

U-Drive Marketing for Car Rental Holidays

Marketing Car Rentals with U-Drive Adventure Travel Tours

In a recent campaign launched for Courtesy Rent A Car, we coined a new travel category called U-Drive Adventure Travel.

It's a bit of a novel twist on car rentals and we expect it will track well on the internet. The project is being launched as we write and we will give you an update on its success in the next month or so. 

It is using our tried and tested Social Index Engine which creates a sphere of influence that contributes to what Google is calling The Knowledge Graph.



Click Here to view video

Campaign highlights
1. Promotion on Adventure-Travel-Destinations.com with a separate landing  page, blogs, featured in the "Caribbean Pages". Video used in all.

2. Barbados.org Blog featuring U-Drive Adventures and the video. This site is a known authority information resource and highly respected by the search community. It is the Barbados Tourism encyclopedia with over 15,000 pages of information, all of it unique and original.

3. Separate Video for company website. Videos are a vital part of the marketing mix. They add to the sites reputation, and typically increase engagement which is a key factor in the knowledge graph

4. Press Release with Video. We use PRweb, the world’s #1 news release service. PRweb releases go out to all media. We can choose selected journalists, publications and newspapers etc. Our typical release on PRweb is coupled with a separate SIE marketing of the PRweb Page giving us a higher than average readership. our last release was displayed on over 70,000 pages directly. As it was also picked up by several thousand media sites and also distributed by them, the reach was far greater than what is reported. It has a massive impact on what we do because we integrate it into campaigns where all parts reinforce each other.

5. Social Network - created niche market profiles for social networking sites and posted relevant information and items of interest concerning the campaign with blogs, videos and discussions.

6. Bookmarking- we bookmarked the blogs etc. to Bookmark sites like Delicious and Reddit. For example, we made one post regarding a carnival video to StumbleUpon that resulted in around 250 direct responses within 24 hours.

7. Video published to major video sites. While YouTube is our number one site, their are other top rated sites like Dailymotion, that have a large following. We put the video on these site and have often seen them raise to the top of search results.  

8. Video Promotions - we choose video sites to highlight. Highlighting is where we build links to the site from the right sources, maybe even do a press release related to our use of that site etc. This then reinforces the authority of the site and adds credibility to the knowledge graph.

9. Backlinks, comments and ongoing analysis and adjustments as required. We don't focus on quantity but on quality. Article marketing is still a powerful force in marketing so long as the content is valuable and engages people. 

10. Adventure-Travel-Destinations has a very high retention rate. People using the site visit several pages. The bounce rate is very low compared to other similar sites. This is an authority site and a good place to get linked from.

RESULTS OF PAST CAMPAIGNS

Direct Car Rentals

Our last car rental campaign for Direct-Car-Rentals.com promoted on Party-Destinations has resulted in higher ranking on search engines, extensive viability across the internet and with off line media. Just under 500 video views and climbing. ranking on top of YouTube for the niche market of Holiday Car Rental Tips.

The video is on top of YouTube results for Holiday Car Rental Tips and related niche terms.
One of the objectives of the campaign is to build name recognition and authority for the site. 

The video on YouTube has just under 500 views. Party Destinations continues to be in top position on Google search results and has 50 to 100 daily visitors.

Part of our research indicated that their URL was not optimal for their target market. It did not have any key word resonance, and it didn't reflect the brand. We registered a new URL - direct-car-rentals.com and linked it to their existing URL. This was a simple, but important step because the URL is one the most strategic SEO options you have. As a result of this simple move and with the links and collateral created for the promo: Direct Car Rentals is now seen on the first page of many relative search results.

In addition we have created new visibility and attracted new potential clients reaching out to a new niche market through Party-Destinations.com marketing.


Tiami

We did a similar campaign for Tiami and had similar results. Our Tiami Campaign has 1000 YouTube views and climbing!



Summary

We are an innovative marketing company with a great deal of resources and knowledge on the industry. We use the tools we have created to optimize marketing for our clients. If you want to know what we can do for you - 

just give us a call at 246 429 2653 
Ask about SocialIndex marketing.

Barbados Carnival 2012

Barbados Carnival Street Party - Kadooment "Big to-do" We are releasing a series of videos, photos and promos featuring the Barbados Carnival Kadooment Parade.  The videos are being published on several sites including: Barbados.org Kadooment Carnival Page Barbados is now ranking as a hot party destination on the world stage. It has a roster of great bands and top artists. It offers a year round climate of sun, fun, live entertainment and lots to do and enjoy while on holiday. There more things to do per mile that anywhere else in the Caribbean. It has some of the most elegant hotels in the world and top gourmet restaurants. It is a UNESCO world heritage site, and was voted by times magazine as one of the top places to do business. At the same time it is totally accessible with many affordable B&B guesthouses and hidden gems. It has an old way and style with friendly people who put visitors at ease. We call it  "Distinctively Charming" More about the Barbados Carnival Promo A blog on party-destinations.com explains more about Carnival, Crop-Over, Jouve and Kadooment festival events. Check the Party Destinations blog linked above page to see the latest news and videos. Four video are published along with a Barbados.org photo-gallery. Other videos and blogs will follow these and be published across the network, all with original content. This creates the social Index, footprint and authority that get our clients found on the Internet. See our YouTube PartyHolidays Video Channel  -------------------------------------------------------------------------------- a SocialIndexEngine Marketing Campaign Note: Party-destinations.com an SIE site is currently #1 on Search -  ahead of all the 423 million pages in competition Achieved with SocialIndexengine Marketing! Sign-up at SocialIndexEngine.com Barbados Carnival Video Kadooment Street Party Photogallery Links

Tiami Launches Fun Sailing Video with Party Destinations

New Tiami Video Promotes Dine, Dance and Sail with its Party Catamaran Cruises

The Campaign features Tiami on the Party Holidays site http://Party-destinations.com, and includes one year of advertising on the site, which is promoted by AXSES.

In addition, the campaign has a full SocialIndexEngine.com promotion including:

1. Press Releases
2. Web Pages and links
3. Blog Marketing
4. Social Indexing on our Social Networks
5. a RealHolidays.TV video production

The Realholidays.TV video covers the Catamaran sail to swim with the turtles in Barbados and return with a fun holiday luncheon cruise. It captures the spirit of sailing and party cruising with guests dining and dancing on the deck to the beat of Caribbean rhythms.

It is the first of a series of videos planned for Party Destinations' Tiami Cruises. These will include a video on the Green Turtles, Sushi and Champagne Sunset Cruises and gourmet dining on the luxuriously outfitted Spirit of Barbados Catamaran.

Dennis Roach, CEO of Tiami Catamaran Cruises, says the Spirit brings a new sense of luxury to coastal sailing in Barbados. “We have coupled design and luxury with the sense of adventure, sumptuous food and personal service, to create this new and exclusive class of holiday experience”.

The Press releases, blogs, videos and promotional materials introduce Tiami Catamaran Cruises as the oldest and largest catamaran holiday sailing company in the Eastern Caribbean, catering to executive travelers as well as the fun, party crowd. The promotions point out that Tiami Cruises range from private charters, family cruises, romantic sunset and moonlight cruises to day time snorkeling and turtle tours and fun, holiday sailings.

Tiami operates within the highest health and safety standards required by International tour companies. All boats pass exacting inspection on a regular basis. Crew members are all regionally certified in CPR, first aid and ocean rescue.

For more information on Holiday sailing, Party Boats and Sailing, see http://party-destinations.com/holidays/party-boats/

ABOUT AXSES

Realholidays.tv and Party-destinations.com are products of AXSES SCI. AXSES is a tourism marketing and development company, helping hotels and tourism operators build sustainable brands and direct business. The company is internationally regarded as a leader in Social Marketing for travel, being one of the first companies to develop a direct booking application for Facebook. and featured by the New York Times in an article on Social Media use in travel.

In 2012 AXSES launched  SocialIndexEngine.com; technology achieving outstanding success in building brands and increasing direct bookings for hotels and travel companies.

For more on this promotional campaign, visit http://party-destinations.com/advertise.

New SocialIndexEngine Portal Launched

Check out the new site at http://SocialIndexEngine.com
And the new video that describes what it is all about.

Video on Youtube at http://www.youtube.com/watch?v=NOp25UNaYU4

Subscribe to our channel to get the latest developments in Social Indexing and the new Brand Marketing.

Youtube Channel http://www.youtube.com/user/SocialIndexEngine


What's New

Our first site still exists but in reality it is a page and it is dedicated to the travel and tourism industry. Our new site lays out the platform of SocialIndexEngine in more detail with some really important new additions.

Pillars of Success

We have simplified the general view of the architecture to half a dozen pillars. Of course, all the details still exist but it was a bit overwhelming.

Next is the Proof of Concept

We have added several case studies and will be adding more. Every single campaign has aced it. Our strategy is to build these SIE campaigns with their own websites like Party-destinations.com and partner with just a few top travel companies in each area.

Exclusive Marketing Opportunities

The marketing will be very exclusive and limited to those we invite . So don't miss an opportunity in your travel niche. See our notes re what we have and where we go (below). We have assembled a few videos that help demonstrate some of the concepts. We will add more as we move forward.

Tutorial and Newsletter
Do join these. The tutorials are being shared openly for the launch. Once we have a core of interest, the tutorial will not be distributed. We will still invite all interested parties to register as we plan to have 25 or more targets.We will invite only a few selected companies to participate in each market.

Register to Reserve your Opportunity

Register now to be included in our invitations. Just go to http://SocialIndexEngine.com

The form is on the top right hand of most pages. Just enter your name, email, and the website you might like us to market with you. Sorry, but we must have a website and you can’t register without it. We do need this and we will evaluate it in order to select our candidates.

Looking forward to your success with SocialIndexEngine. 

Current Campaigns

Travel2ExoticPlaces | Adventure-travel-destinations | Romantic-Holiday-Destinations | Bolivia | Dominica | Barbados | St. Lucia

Next

We will be rolling out a site every 2 months. The site we choose will be based on our research and will have a good ROI for partners. Our aim is to bring a new level of selectivity to weary travelers who typically have too many choices and want a source that helps organize data for the.

Please Subscribe to our youtube channel if you find this helpful and of interest. http://www.youtube.com/user/SocialIndexEngine

More >> See our Press Release

http://www.prweb.com/releases/2012/05-SocialIndexEngine/prweb9474894.htm
Portal - http://SocialIndexEngine.com
 

Destination Marketing for Party Tourism is Tops with SocialIndexEngine

Party-Destinations.com, AXSES latest marketing initiative is climbing to the top of Search Results. Within days of launching this campaign we are on page 2 of G-Search results for the term Party Destinations and on Page 1 for searches for Caribbean or Barbados party destinations.

The site and its marketing is slanted toward the Caribbean and Barbados, yet our intention is to build this into a Destinations marketing initiative that will attract world travelers interested in party holidays. The site and marketing is exclusively for our clients. 

We are now moving into phase two with the production of new blogs and video targeting international party travelers for the exclusive benefit of our advertisers, sponsors and partners.

Our aim is to put Party-Destinations.com (PDC) on page 1 of all generic search results for the appropriate terms.

The website and the marketing is built with our SocialIndexEngine.com. (SIE)

It is a full SIE compliant website which allows fast indexing and high search ranking, when coupled with the Social Indeing & Brand Marketing Campaign.

In this the 4th video we create a blog aimed at international travellers and have added strategic party places and links to the site. The Associated blogs and video feature international hotspots and clubs. It is one of the many strategic steps we take to get to the top of search (more on this tomorrow).

See the video on YouTube.com/partyholidays

SocialIndexEngine (SEI) is changing the way we market.
Our success with this approach is remarkable! (more tomorrow).

Let me share with you how significant our SIE marketing is!

There are 137 million pages vying for top spot in this niche. The competing pages and websites belong to huge authority companies like FirstChoice, TripAdvisor, Huffington Post and many more. These companies hire the best marketers and understand the Internet very well. They work hard to get top position and to maintain it. It is an exception for a brand new site to make it to the top against these odds. You simple cannot do that with traditional marketing!

Our success is achieved with our revolutionary strategies and the technology we have built and employ in marketing travel.  

A large part of this is based on the product we call SocialIndexEngine

Please check out some of the options at http://store.SocialIndexEngine.com. The store contains just a sampling of the campaigns we conduct. It is a very custom job that requires extensive attention to detail, timing and technique.

We use proprietary systems and have invested significantly in this new marketing. We are now offering personal marketing campaigns to a few select customers.

If you are interested in being on the TOP of your market, please contact iclayton 'at' axses.com for a personal appraisal. We cannot do this for all and are limiting this service to the top few who are ready to make a difference.

Act now to be part of this initiative - We are looking for 10 strategic clients to work with on several initiatives. Once we have our quota the invitation will be closed.